21 Great Thoughts About Service

1. The customer is why.
2. What if someone knocked on your door tomorrow morning and said “I want to pay for your mortgage, car payment, kid’s tuition, weekly groceries and next ten vacations!” That’s your customer.
3. Make happy those who are near and those who are far will come.  –Chinese Proverb
4. Good service can save a bad meal. A good meal cannot save bad service.
5. Focus first on where the company and the customer meet and then build your solutions outward from that moment-of-truth.
6. Life is like a game of tennis; the one who serves best seldom loses.
7. If a customer has one genuine grievance do two things to solve it.
8. Customers are like spouses, if you don’t show appreciation they will go somewhere else.
9. “Good enough” never is.
10. If we don’t please our current Customers we don’t deserve any new ones.
11. A Customer will forgive us for a higher price but they’ll never forgive us for lower quality.
12. Service is Simple. “Simple” is HARD.
13. If you see a Customer without a smile, give them one of yours.
14. You cannot live a perfect day without doing something for someone who will never be able to repay you. — John R. Wooden
15. Our business is run for the enjoyment and pleasure of our customers, not for the convenience of the staff or the owners.
16. Give your customers what they remember and give them something new each time they visit. –Danny Meyer
17. Customers don’t care how valuable they are to you, they only care how valuable you are to them.–Don Peppers
18. A customer should never have to get out of their chair or car to do some part of your job.
19. Product expertise can be duplicated, so any competitive advantage based on products will eventually go away. But customer expertise is competitively defendable, unique and permanent. –Martha Rogers
20. If you were accused of being outstanding, would there be enough evidence to convict you?
21. A happy customer buys more.

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