Always Be Marketing

The essence of Local Store Marketing is to access and leverage the “pockets of population” that work, worship, learn or reside within a one to three to five mile radius around your bar or restaurant.  Re-discover this Low Hanging Fruit and detail a plan to drive more business into your place.  Start by taking a drive around the perimeter of your business and take note of:

• Schools
• Houses of worship
• Apartment complexes
• Shopping Centers
• Office Complexes
• Residential areas
• Community organizations
• Construction sites
• Factories and Plants
• Hospitals
• Military Bases
• Daycare centers
• Senior Centers
• Competition
• Radio stations
• Auto Repair Shops

Ask yourself and your fellow managers “Who do we know in these buildings that could help bring us more business via their fellow workers, students, teachers, etc? What fundraisers should we participate in (and not participate in) to help extend our brand and business into the community? Who are the INFLUENTIALS in the community that could bring us more business via word-of-mouth or social media?”

Every week, target ten of these population pockets for more business in your restaurant or bar or via catering. Measure the impact of your efforts on your business. Refine your efforts the following week.

To learn more about Marketing, get our book Fundamentals or bestselling DVD called Lessons in Leadership at the Sullivision.com store. Get our FREE phone app of leadership and business quotes called QuoteZilla  at Google Play or iTunes.